We are a product of our environment.

Where we are raised, shapes us.

But it doesn't have to define us.

We can grow. And stay true to who we really are.

We can move onwards. And remember where we came from.

We can stand tall. However we look. However we sound.

We don’t have to fit in. They have to accept us.

We rise from ordinary beginnings.

Proud of the everyday people and places that formed us.

Proud of our mundane origin.

MUNDANE ORIGIN is an exploration of social identity within British culture.

Honouring the working classes who transcend social hierarchy, it is a proud symbol in recognition of those who defy their odds. Reflecting thoughts and experiences in post-industrial Britain, through garments influenced by the modernist movement.

Creative Direction: James Reynolds

Film: Broken Antenna

Sound: Samu.l

Photography: Charlie Birch

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