In 2016, I did everything I possibly could to become invisible, which earned me a scholarship to the world’s most awarded ad school – School of Communication Arts 2.0

I turned a placement into a job at Mother London, creating campaigns for Uber Eats, TikTok, KFC, Zalando, IKEA, Samsung, Berghaus, SlimFast and plenty of other brands that are a lot less name-droppy.

I took a breather from advertising to focus on some personal creative projects: a clothing brand exploring working class origins, and a series of music events in unusual spaces.

I returned to the industry in 2026 and currently work at Saatchi & Saatchi in London.